The start of EBKicks derived from both individuals’ passion and love for sneakers. Kenny and Elin Berbick, the owners of EBKicks, pride themselves on maintaining the shoes whether they are expensive or not. As many understand, sneakers are not necessarily cheap; however, with premium products from EBKicks, it can give one more wear with their expensive shoes. EBKicks also prides its brand on being affordable for all so that everyone can enjoy their sneakers.
The origins of EBKicks
Elin created an Instagram account under the name EBKicks where she posted pictures of herself wearing different shoes. After ten years of experience in the shoe cleaner industry, the duo decided to launch their own brand. Their shoe cleaner doesn’t just clean shoes, it cleans purses, car interiors, and many other materials. They plan to create more products that can help customers solve everyday problems. Their overall objective is to have their products available to sneakerheads all over the world.
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“We stand behind our product because it works as an all-purpose cleaner,” said Elin and Kenny.
Men ranging from 17 to 45 are the primary demographic that consumes EBKicks’ content and products. However, one shouldn’t be fooled, they also have a 35% women following and consume rate as well.
The growth of EBKicks
EBKicks products can be found in several places throughout the country, not to mention, several foreign countries as well. They have kiosks set up to distribute the product in Las Vegas, Maryland, Washington, New York, New Jersey, and California. The majority of their distribution does come from online shopping. And with tracking, Elin and Kenny have stated that people from around the country have purchased their product in bulk. In fact, Canada seems to be the hottest spot outside the country where many people enjoy their products.
As the brand continues to grow, one can only imagine how far the owners can take it. When asked was there any advice that they could provide for upcoming entrepreneurs here’s what they offered:
“My advice is to start small and be consistent. In the beginning, I sold one pack a day and look at where I am now. Just stay consistent and build upon your foundation,” said Elin.
“My advice is mainly not giving up and having a certain hunger for it and you have to believe within yourself and once people see that they will attract to you. Most importantly, never get comfortable,” said Kenny.
Check out EBKicks’ website.
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