Drake is Partnering with upstart streaming service Caffeine to Bring Battle Rap to the forefront!
Drake and Battle rap may make you think of either Meek Mill or Pusha T. However, the 6 God has shown time and again that he is a businessman, as well as a musical artist. The Toronto native latest deal involves him combining streaming with Battle Rap.
On Tuesday, up and coming streaming service, Caffeine posted a video to it’s Instagram promoting Ultimate Rap League. The video was a hint to a partnership that is going to change the way people enjoy their battle raps.
View this post on Instagram
Drake is joining us and bringing a range of highly curated live content to Caffeine. The Ultimate Rap League is now live, interactive, and free to watch. First show tomorrow night at 8pm ET / 5pm PT. Click the link in our bio to learn more and follow URLTV and TheBoy on Caffeine! __________ #caffeinetv #youcantcopyrespect @champagnepapi @urltv
Battle rap is a popular underground experience with millions of dedicated followers.
However, it has struggled to break into the mainstream despite its global popularity. This may all change after bringing a celebrity such as Drake on board.
In a statement, Drake said, “I’ve always loved URL and admired what Smack and his team have been able to create.” He also said, “It just wasn’t easily accessible. It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”
Drake will curate content between the streaming service and battle rap league. The first event will premiere tonight at 8 pm. The full details can of the deal are on URL’s Instagram page for dedicated fans.
This partnership should help introduce Battle rap to an entirely new set of fans who have never experienced it. In the world where artists have control like never before with mixtapes and streaming. It’s long overdue that artist who excels at the art of Battle Rap to get their just due.
What do you guys think of Drake getting into the Battle Rap Scene? Will this move help or hurt the grammy-winning artist?
Let us know your thoughts in the comments.
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