Dave’s Hot Spicy Chicken chain’s popularity has exploded over the past year. Dave’s online buzz and word-of-mouth marketing caught the attention of music icon Drake.
An online image of Drake eating chicken tenders, pickles, and fries from Dave’s has already gone viral on social media. The rapper’s involvement is definitely going to boost the chain’s popularity.
Social Media Has Fueled Dave’s Success
Drake’s huge social media following between Twitter and Instagram exceeds 130 million people. His social media following will impact Dave’s Hot Spicy Chicken instantly and influence young customers.
Besides Drake, investor Tom Werner, chairperson of the Boston Red Sox, and actor Samuel L. Jackson are also partners in the company. They list Drake as a minor stakeholder in Dave’s. Drake has several businesses in which he owns and operates.
The Signature Spicy Chicken is World Famous
Dave’s Hot Spicy Chicken’s unique menu includes their world-famous chicken tenders, signature dipping sauces, kale slaw, mac and cheese, and cheese fries.
The company’s social media marketing plan is excellent and well executed. Consumers find their website and social media messaging very effective.
Entrepreneurs are lining up to invest and the company expansion includes over 500 nationwide locations. Dave’s Hot Chicken franchises currently have over 500 nationwide locations. However, their emphasis on chicken enables the chain to have a powerful position in the industry.
Every major chicken chain in the United States is marketing a specialty chicken sandwich. The chicken wars started in 2019 when Popeye unleashed their featured sandwich. The chicken sandwich became an overnight success and sold out every day for months.
At this time “Certified Loverboy” is having an incredible month of success. His latest album broke Apple Music and Spotify single day streaming records. Sales of his entire music catalog are increasing due to his latest release.
His star status is at an all-time high in 2021. However, we can only imagine what his big move will be next.
Learn more about Dave’s Hot Chicken by clicking here.
