Diddy Stars in Uber’s New Super Bowl Commercial: Watch

Diddy is teaming up with Uber for its third consecutive year airing during the commercial run at Super Bowl later this month.

The goal of the new campaign is a traditional advertising phenomena, and this year’s creative concentrates on Uber One, a membership that gives benefits and savings on trips, deliveries, groceries, and more. Diddy plays a hard hitting music executive who only communicates through his staff that he “doesn’t do jingles.”

When they finally decide to do hits instead of just jingles, it changes the mood. “Meet me at the studio,” Diddy finally says, cracking a smile. Watch it below.

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“As the only global company that helps you go anywhere and get anything, our membership program is the best way to save,” Danielle Hawley, Global Executive Creative Director, explained in a press release. “We want people to remember that, so for this year’s Super Bowl ad, we set out to help everyone get Uber One stuck in their heads — and what better way to do that than with a hit song?”