Atlanta rapper Dee3IRTY, formerly Dee30shotss, is preparing to take the music industry by storm.
Upon deciding to take music seriously just a few years ago, Dee3IRTY just recently celebrated his new deal, and subsequent $50K advance, with 3G Entertainment, which is already home to rising artists such as Johnny Lugautti and more.
Following a short bid upstate, Dee3IRTY turned his life around and focused all his efforts on his passion for music, which he says has always been a constant.
“When I came home from prison, people told me that my music was hard, so I took a shot at it, but I have always had a thing for music,” he said. “The streets saw talent in me. I always had both: the streets and the music.”
View this post on Instagram
Shortly after he and his friends began recording in a neighborhood studio, Dee3IRTY delivered a barrage of single releases, including his famous 2020 banger “Real Spill.” The track quickly attracted well over 40,000 Spotify streams and nearly 50K views on the official music video on YouTube.
Maintaining the traction and hype he created organically, Dee3IRTY continued to deliver banger after banger by way of his fan-favorite hits such as “Vibes” and “Family Ties.”
Earlier this year, Dee3IRTY reached new heights in July when he connected with DJ Testarossa and Detroit rap star Sada Baby for their ultra-popular “Drill Muzic” collaboration.
Since then, Dee3irty has continued to elevate his game and connected in the studio with artists such as Doodie Lo of Lil Durk’s OTF label. He is also gearing up to release his highly anticipated “So Far Gone” collab featuring his 3G labelmate Johnny Lugautti and breakout Generation Now signee Seddy Hendrix.
Dee3IRTY is currently working on his debut project via 3G Entertainment, which he revealed will dive deeper into his background while further establishing his trademark sonic imprint. “My album is the story of my life; I’m trying to bring back the feel-good music. I want to bring my sound and my flavor,” he said.
In anticipation of the release of his upcoming LP, Dee3IRTY offers a taste of what is to come on his latest release, “Turn Me Up.” The club-ready hit packs a punch from top to bottom and serves as a prime example of how Dee3IRTY fuses feel-good vibes with his gritty lyricism.
“Tattoos on her body/She on Miley Cyrus/Party, party, party/She gon’ eat up like it’s bacon/Gang in this bitch/So authentic ain’t no faking,” he raps over the snappy production provided by NEAVE.
In addition to a cameo from Johnny Lugautti, the YoungLoddie Films-directed visual captures the moment Dee3IRTY received the cash advance for his new deal and a new bust-down chain from 3G Entertainment executive LynnX.
Watch the full video for “Turn Me Up” below.
Follow Dee3IIRTY on Instagram.
