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Aww Hell Naw!! Burberry Debuts Hoodie With Noose Drawstring

New York Daily News

Fashion companies must be running out of ideas because lately, they’ve been missing the mark.

You would think that after Gucci debuted a blackface inspired sweater, other luxury brand companies would be tiptoeing around the design process. But, apparently, brands like Burberry, couldn’t give two shits. And at this point, it makes you wonder if these luxury brands are intentionally seeking to upset people.

Burberry Noose

On Sunday, Burberry debuted their autumn/winter 2019 collection, during London Fashion Week. It was a marine theme, and though Burberry claims they didn’t know, there was one item that pushed the envelope too far. One of their hoodies, named “Tempest,” featured a noose hanging around the neck.

Model, Liz Kennedy, was the only person to criticize the clothing item. She notes that at first, the hoodie resembled strong traces of suicide and the “horrifying history of lynching.”  However, after voicing a complaint, she did not receive any real resolutions. So she decided to take matters into her own hands and publicly speak out against the brand’s latest fashion choice.

View this post on Instagram

@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.

A post shared by 🦎 (@liz.kennedy_) on

Kennedy says no one took her concerns seriously when she first complained.

“I had asked to speak to someone about it but the only thing I was told to do was to write a letter”

She also adds that:

“I had a brief conversation with someone but all that it entailed was ‘it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself”

This is taking place right after clothing brand Gucci sells “blackface” Turtle necks for the winter. Immediately following Gucci’s act of irresponsibility 50 Cent went super troll on social media. Since the show, according to CNN, Burberry chief executive officer, Marco Gobbetti, has issued an apology on behalf of the brand.

Thoughts? Will you still support Burberry after today? Share your comments below.

And after, be sure to keep visiting Hypefresh for more WTF news!

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