Aunt Jemima Changes Its Name

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Aunt Jemima Changes Its Name
Aunt Jemima Changes Its Name

Quaker Oats to re-name Aunt Jemima pancake brand, change logo ...Aunt Jemima Recognizes It’s Racial History 

The beloved pancake and syrup, is changing its logo and name to help stop racial injustice. It is said that Aunt Jemima came from a racial stereotype and the company acknowledges that and wants to make a difference. 

History of Aunt Jemima 

After 131 Years, PepsiCo Is Dropping Aunt Jemima – Adweek

 Aunt Jemima pancake mix and syrup has been on our family breakfast table for about 130 years now, but her origin story is nothing but family-friendly. 

The name Aunt Jemima came from the song “Old Aunt Jemima” which was sung by slaves while they worked in the fields. 

Their website said that Aunt Jemima was based on Nancy Green, who is a “storyteller, cook and missionary worker.” The website leaves an important detail of Nancy Green’s origin, that she was born into slavery. 

In 1989, the company tried to hide the origin of the beloved Aunt Jemima logo by removing her bandana and giving her pearl earrings and a lace collar.

Aunt Jemima is updating their brand 

People have recognized that the brand comes from a racial stereotype and asked the brand multiple times to change their logo, without any luck from the company. However, with the recent outrage with the Black Lives Matter movement the brand announced that an updated logo will be coming out. 

The brand made a statement on the issue saying the following: 

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, the company’s vice president and chief marketing officer, said in a press release. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

The company said that a new revamped Aunt Jemima brand will come out sometime next year. The details of the exact day or the way the brand will look have not been made to the public. 

What do you think of Aunt Jamima changing her brand? 

Let us know in the comments. 

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