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    ASAP Rocky, Boy George & More Star in Dior Homme’s  SS17 Ad Campaign

    Hip-Hop and fashion icon, ASAP Rocky is posing for Dior Homme once again, this time for its latest ad campaign for SS17.

    Who can forget when Rocky made his fashion debut with Dior Homme for it’s FW16 campaign back in the summer of last year? Donning a super scarlet trench coat, I remember that coat only because I wanted to take it off of him and wear it myself, thanks to the amazingly talented photographer Willy Vanderperre.

    For SS17, the New York rapper is seen wearing eye-catching embroidered trousers and a tailored jacket with tracksuit-style stripes and intricate details across the shoulders. Rocky is proving he can do more than crowd surf on tour.

    In conjunction with the new campaign, Dior Homme launched an Instagram account (@diorhomme), which will certainly offer up plenty of dapper, well-dressed men that we could all use a little bit more of in our feeds.

    Rocky is one of four creatives featured in the campaign, the others being singer-songwriter Boy George, model Ernest Klimko, and actor Rami Malek, known for his role in Mr. Robot and who is also set to star as Freddie Mercury in an upcoming Queen biopic. Check out the ad campaign above.


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