Ariana Grande gives no f*cks that Forever 21 is on its last limb!
Grande claims at least $10 million in damages after the fashion retailer allegedly hired a look-alike model for a social media campaign.
According to the complaint filed in California federal court, the retail company contacted Grande’s representatives in anticipation of her latest album, thank u, next.
Mostly, for the purpose of an endorsement deal.
To get around this, Grande’s team said Forever 21 launched an “unauthorized marketing campaign” using the singer’s photos and “falsely suggested” her participation by hiring a model who bore a striking resemblance to the “Thank U, Next” vocalist.
“Notably, the endorsement deal Forever 21 sought with Ms. Grande centered around social media marketing, including, but not limited to, Twitter posts, Instagram posts, and Instagram stories,” states the complaint.
Grande’s team referenced images from the Ariana Grande’s “7 Rings” video posted to Forever 21’s Instagram.
Rather than paying Grande what she was owed, her lawyers said Forever 21,
“simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019.”
Highlighting on the success of Grande’s then newly released album.
Have any thoughts on this story? Do you think Ariana Grande and her team are being a bit dramatic? Or do you think they’re in the right?
In short, leave your comments down below!
Featured Image Credit: NME