You ever wonder how those ADIDAS maintain such great quality consistently? It’s primary strong point is in the art of the manufacturing.
To our surprise, these kicks are handcrafted in factory, and then shipped to shoe racks all across the world for release. Not many companies still do this, as technology has replaced the hands that once created every product. ADIDAS still maintains their artisan integrity in the creation of these classic street wear kicks in one very small region in the world.
Venturing to the quaint village of Dettwiller in Eastern France, adidas takes us to the prestigious Ateliers Heschung: one of the last remaining family-run factories in a region that prides itself on hand-crafted footwear. It’s here that the two created the limited run of Superstar “Made in France” shoes, which are set to release on December 12 at select adidas Consortium doors.
Enjoy the video above, then head here for a closer look at the release.