In support of his upcoming installment to the popular Power universe, Raising Kanan, 50 Cent takes us back to the Southside, where it all started in the new music video to the new series’ theme song, titled, “Part of the Game.” As the new series is a period show which takes place in the 90s, the music mogul, along with NLE Choppa, relives his childhood filled with flashy cars, clothes and gold. Watch the new video above.
In the new song, 50 Cent resembles his old self with mass appeal, the slick draw, street lyrics and aggressive charm. NLE delivers that signature hyperactive energy as the video shows us a first look at what’s to come in the new series. A small crew pleasantly surprised neighborhood residents with a pop-up video shoot in Southside Jamaica Queens, New York, which is both where the new series is set and 50 Cent’s old neighborhood. Spotlighting the authentic ‘90s world that viewers will be taken back to in the upcoming “Power” Universe prequel series, the music video opens with 50 Cent sporting a classic ‘90s bucket hat and features numerous cars that were popular in that era.
“Power Book III: Raising Kanan” is the third installment in the expanding “Power” Universe franchise. The prequel takes viewers back to the ‘90s and the early years of the now-deceased iconic “Power” character Kanan Stark, portrayed by Curtis “50 Cent” Jackson in the original series from Courtney A. Kemp and Jackson.
Starring as series regulars are Mekai Curtis as the young Kanan Stark, Patina Miller as Kanan’s mother Raquel “Raq” Thomas, Omar Epps as Detective Malcolm Howard, London Brown as Marvin Thomas, Malcolm Mays as Louis “Lou-Lou” Thomas, Shanley Caswell as Detective Shannon Burke, Lovie Simone as Davina Harrison, Toby Sandeman as Symphony Bosket, Joey Bada$$ as Unique, and Hailey Kilgore as Jukebox. Recurring in the series are Quincy Brown as Crown, Ade Chike Torbert as Scrappy, Natalee Linez as Jessica Figueroa, and Annabelle Zasowski as Nicole Bingham.
“Part of the Game” is directed by Eif Rivera and 50 Cent.